Dangote Cement rewards 20 distributors with SUVs

Key distributors of Dangote Cement have lauded the management of the company for its rewards system and support to its distributors which enable them maximize sales and increase profit.
The commendation came just as the company rewarded its top 20 key distributors with Sport Utility Vehicles (SUVs) in the second batch of presentation of the vehicles to its leading distributors at the organisation’s head office in Lagos on Monday.
The distributors, who expressed delight at the gesture more so coming at this time of the year, said the management of Dangote Cement had indeed shown that they are the leaders in the market not only in Nigeria but also in Africa.
Speaking on behalf of others, Mr. and Mrs. Taiye Fajana of the Twins Faja Nigeria Limited, a leading distributor said they were surprised at the decision of the management of Dangote Cement to give them vehicle shortly after they have been paid mouth-watering bonus for the sales recorded during the year. 
 
According to them, no other cement company has been so supportive of their distributors like Dangote Cement, saying the company was first to initiate promo in the cement industry with cash and other items given out freely.
 
They recalled the last promo during which many of their customers and dealers, across the country participated and were rewarded with free quantities of cement which were resold to make money and containers which have been serving a very crucial purpose of storing of the commodity. 
 
The distributors then urged other cement companies to take a cue from Dangote Cement’s sales model and reward system that guarantees sales increase and maximum profit for its distributors and dealers adding that they will sale more Dangote cement in 2019.
 
Group Managing Director (GMD) of Dangote Industries Limited, Mr. Kunle Alake, who made the presentation on behalf of Chairman of Dangote Cement, Aliko Dangote, congratulated the customers and expressed the appreciation of the management of Dangote cement to them for their unalloyed loyalty to the Dangote cement brand.
 
He promised that the company would continue to meet the yearnings and aspiration of the dealers and end users of Dangote Cement products saying that it was in this regard that the company has introduced new products citing the newly introduced falcon and Blocmaster varieties in a bid to satisfy various needs of the customers.
 
It would be recalled that earlier in the year at a colourful event in Lagos, the company distributors were paid hundreds of millions of Naira bonuses to serve as incentive for sales recorded in the past year and loyal patronage given to the company.
 
The Dangote Cement Group Managing Director, Joseph Makoju, an engineer, had said the company would forever be thankful to the distributors and all its customers for their loyalty and for making the public see the uniqueness of the Dangote cement brand.
 
Makoju said the distributors must have seen that they have not made a mistake for deciding to do business with the Dangote Cement and promised that the Cement Company would continue to show appreciation to them and urged them to strive to sell more Dangote cement this year, with a promise that they would also be rewarded, as, according to him, one good turn deserves another.
 
“Our success story would not have been possible without you, our distributors, who work tirelessly to ensure that the product gets to our customers in every nooks and crannies of the country. We can never thank you enough! You have been an integral and vital part of our business over the years.
 
“We are here to explore ways of further strengthen our existing cordial relationship in order to create more value for all stakeholders. In fact, our ultimate desire is to create a win-win situation for our stakeholders at all levels down the value chain. This is in line with the triple bottom line principle: people, planet and profits, which we have embraced here at the Dangote Group”, the Cement Group Managing Director said.