“Big Brain Naija”(#BB9JA), a reality TV show geared towards discovering, showcasing and celebrating creative talents across Nigeria, is set to debut, its organisers have said.
Freedomonline reports that the show is organised by Big Brain Productions in Collaboration with DAAR Communications Plc.
The organisers said at a news conference and partnership signing agreement on Thursday in Abuja, that the show will be staged in the Federal Capital Territory (FCT).
They said the reality show, scheduled to hit screens across Nigeria from October, will be aired on Africa Independent Television (AIT).
Mr Kel Ameobi, Chief Executive Officer, Big Brain Productions, said the initiative was to celebrate the ingenuity and passion of the Nigerian youth.
According to him, the show is conceived to promote national harmony, besides its entertainment value.
“Big Brain Naija show was created with a simple but very powerful vision: to build a reality TV show where intelligence meets entertainment.
“For too long we’ve seen and we have also heard our airwaves filled up with entertainment that promotes all sorts of things, very unspeakable things,
“We’ve watched as youths on different platforms fight and entertain us with emptiness, whereas the brightest amongst us have no stage to shine.
“Big Brain Naija is not a show of noise but of ideas. It’s not a house of immorality but a stage for innovation, to celebrate ideas, creativity, innovation and entrepreneurship,” he said
In his remarks, Mr Marcel Anyalechi, Chief Executive Officer, DAAR Communications Plc, lauded the initiative, saying it would create a desired impact in the entertainment industry as it blends creativity and innovation.
“I commend you so much for taking this project to this stage, and for us at DAAR Communications Plc, we express our total commitment to this project.
“We are glad that we are part of the project, and we are going to use all our media platforms to promote it to the Nigerian public, Africans and the rest of the world.
“I congratulate you on this initiative, and I believe that at the end of season one or two of this project, it will bring smiles to the faces of Nigerians,” he said.
Earlier, Ossai Ilome, Chief Operating Officer, Big Brain Naija, said season one of the show will bring 37 contestants from the 36 states of the federation, including the FCT.
He said, among other innovations, the show will be anchored by AI-powered judges, making it the first of its kind in Africa.
According to him, the winner of the show will go home with N30 million and a Car as the grand prize.
“While we give credence to the entertainment industry and to those who have promoted Nigeria as a country, the time has come for us to showcase Nigerians who are very intelligent, industrious and visionary.
“These are attributes that Nigerians are known all over the world; they are known as intelligent people, industrious people and visionary people.
However, most of the reality TV shows we have in the country do not seem to reflect this culture associated with our people..
“The Big Brain Naija reality TV show is coming with a lot of value not just for the people, but for the country, to demonstrate that Nigerians are indeed exceptional.
“Although the show is largely focused on intelligence and impact, of course, we are not leaving out the aspect of entertainment, because it is a reality show,” he said.
