The Nigeria Football Federation (NFF) has secured a major kit sponsorship agreement with global sportswear company Adidas valued at $8.5 million annually.
The deal will see Adidas provide financial support and official playing kits for Nigeria’s national teams as part of efforts to strengthen the commercial value of Nigerian football.
Former NFF President Ibrahim Gusau disclosed the agreement on Thursday in Abuja, saying the contract had been finalised and signed.
According to Gusau, Adidas will provide $4.5 million in direct annual payments to the federation, while an additional $4 million worth of kits will be supplied every year.
He described the agreement as one of the biggest football kit sponsorship deals on the African continent.
“We made all the necessary enquiries. It is about the highest kit sponsorship in Africa,” Gusau said.
He added that no other African country currently has a sponsorship arrangement of similar value.
Gusau explained that the agreement was initially expected to be officially unveiled in September, but the completion and signing of the contract prompted the decision to announce the development earlier.
He said the partnership represents a major step in the NFF’s efforts to improve the financial strength and commercial opportunities available to Nigerian football.
The former federation president also revealed that the contract includes a royalty arrangement that will allow the NFF to earn additional revenue from the sale of official Adidas products.
According to him, Adidas’ growing retail presence in Nigeria will help supporters access authentic national team jerseys and merchandise more easily.
“Adidas is visible everywhere, with about 13 shops across the country, and they have promised to increase the number of outlets to about 32 in the coming years,” he said.
Gusau stated that the federation is expected to receive about 20 per cent royalties from sales generated through the partnership.
He noted that the exact financial value of the royalty earnings would depend on market performance but described the arrangement as a significant opportunity for Nigerian football.
The sponsorship is expected to provide additional resources for the development and operations of Nigeria’s national teams, including the Super Eagles and other national sides.
The announcement came on the same day Gusau confirmed his resignation as NFF President after serving for three years and 11 months.
The NFF is the body responsible for organising and managing football activities in Nigeria, including: The Super Eagles senior men’s national team, Super Falcons women’s national team, Youth national teams, Domestic football development programmes
The federation relies heavily on sponsorship agreements, broadcasting rights and commercial partnerships to support national teams and football development.
Adidas has historically partnered with several major football nations and clubs globally.
A partnership with Nigeria provides the company access to one of Africa’s largest football markets and one of the continent’s most passionate fan bases
