Globacom, the telecommunications powerhouse, has brought renewed excitement to television screens and online platforms with its recently unveiled suite of adverts.
The adverts provide information on how subscribers can link their National Identity Number (NIN) to their Subscriber Identity Module (SIM) on the Glo network.
Commenting on the launch of the adverts, the company noted that the “Glo NIN Offer is a one-time bonus offer applies only to customers who were barred from making outgoing calls on the Glo network as directed by regulatory authorities due to NIN non-compliance.”
Once subscribers link their NIN to their SIMS, they will get a N20,000 bonus which can be used to call, browse and text on the network.
“At Glo, it is all about empowerment and value addition,” the statement continued. ”This is our welcome package to subscribers we have missed on the network.”
The adverts see a return to form for the telecommunications company with celebrity and influencer-led commercials that are heavy on humor.
Riding on a mix of the old and modern, the adverts mine the town crier trope to great effect while the use of celebrities helps to heighten viewer engagement.
The adverts that are enjoying airplay on television and online platforms feature actors and actresses like Tina Mba, Patience “Mama Gee” Ozokwor, Victor Osuagwu, Mercy Johnson, Osas Ighodaro, Damilola Adegbite, Odunlade Adekola, Timini Egbuson, Yvonne Jegede and Jide Awogbona amongst others. Comedians Gordon, Funky Mallam, Dan D Humorous, and MC Forever are featured alongside skit maker, Broda Shaggi. At the same time, musical artists Simi, Teni, and Dija are also part of the cast of the funny, riveting, and highly informative adverts.
