Egbemode: OSBC must compete with the best in broadcast media


Commissioner For Information and Civic Orientation, Mrs Olufunke Egbemode, has charged the management and staff of the Osun State Broadcasting Coporation to begin to do things differently to achieve better results so that the media outfit can compete with the best radio and television stations across the country.

This is just as the Commissioner said the administration of Mr Adegboyega Oyetola will do the best with the available resources to support the media house to achieve optimum performance and best results.

Mrs Egbemode made the remark on Tuesday while addressing the management and staff of OSBC during a familiarisation visit to the radio and television conglomerate station, located at Òkè-Baálé in Osogbo, the state capital.

The Commissioner, who said the governor is expecting more results from the media outfit, said OSBC has the capacity to be the best in the country going by the array of professionals that the station is blessed with, emphasising that they must begin to do things differently in order to compete with the best broadcast media in the country.

In her words, “I think it’s time that you started doing things differently to achieve better results. You need to become more creative with the way you operate. This media house is so big and blessed with some of the very best in the media industry. OSBC should be the best in the country.

“People expect so much of OSBC. This is a massive investment, you are big and it is expected that you should be the loudest. You should not underestimate yourselves. The good times can’t wait. It has to be now. From this very moment, things must wear a new look.

“This media house has no choice but to live up to its billing.
You have the requisite crop of professionals. All that is needed now is to pool our wealth of experience together, get creative and hit the ground running. It’s a new day and you must stop operating in the grey areas and brighten up what you do as broadcasters.

“You have a responsibility to help this government succeed in a lot of ways, you must help project the image of the government positively. It is our collective responsibility to make our state work”. Egbemode stated.

Speaking on the challenges facing the media house, the Commissioner said the Adegboyega Oyetola administration will definitely assist, stressing that it will however be based on prioritization.

According to her, “I know there are challenges and I commend you for keeping the flag flying in the midst of a strong wind. But we just have to keep on, we can’t wait till the Governor give us a billion naira. We need to get things running.

“The government will definitely assist OSBC to function better but it will have to be based on set goals and priorities because of paucity of funds. The Commissioner stated.

Earlier in his welcome address, the Director General, OSBC, Mrs Adejumoke Akinjiola, who commended the Commissioner for the familiarisation visit, said the station will continue to do everything possible to project the good image of the state government.

She said the visit of the Commissioner will serve as a morale booster for them to double down and make things better.

Highlights of the visit was a facility tour of some strategic units of the media house which include: newsrooms for both radio and television, studios, TV, library, transmitter units, among others.

On the entourage of the Commissioner are the Coordinating Director, Mr Adebisi Popoola, Director, Press and Public Relations, Gideon Adeoye, Deputy Director, Press and Public Relations, Raphael Ojo, Deputy Director, Grassroots and Public Enlightenment, Segun Oyeniyi as well as an Information officer, Kingsley Omoyeni.


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