Access Bank Plc, on Thursday, unveiled DiamondXtra Season 13 savings promo to reward loyal customers with N600 million.
The bank’s Executive Director, Retail Banking, Mr Victor Etuokwu, said at the launch in Lagos that the initiative was instituted to enhance savings culture and drive the Federal Government’s financial inclusion initiative.
Etuokwu said the bank had been rewarding and changing lives of customers in the past 12 years.
“The DiamondXtra reward scheme is one of the ways the bank creates value and meets the needs of its loyal customers.
“With the launch of this new season, the reward scheme has been revitalised and reloaded to create winners every day,” said Etuokwu.
According to him, apart from encouraging customers to save their money, gaining interest, DiamondXtra also rewards them with prizes like Salary 4 Life, Business grants, education grants and among others.
“We encourage all Nigerians to sign up to DiamondXtra by Access Bank, and start saving to win extraordinary prizes every day in this reloaded season as DiamondXtra is truly the most rewarding way to save,” Etuokwu said.
Also speaking , Mr Robert Giles, Senior Banking Advisor, Retail, Access Bank, said Season 13 was designed by over 600,000 customers who were surveyed on the changes they wanted to see.
Giles said DiamondXtra, introduced in July 2008, had impacted the lives of its loyal customers.
He said the bank had shared over N5 billion of prize money through daily, weekly, monthly and quarterly draws.
“We have given out education grants, business grants and Salary for life.
“The launch of DiamondXtra Season 13 is our best yet. And that’s because it is yours. From the very beginning, DiamondXtra was designed by our customers themselves,” Giles explained.
He said the customers told the bank that the return on savings was small, yet the reason to save was to transform and improve lives.
“Our customers said they want to keep Salary for life, Business Grant and Free Rent. They also told us to add lots of smaller prizes so everybody has a chance to win.
“And finally they asked us to bring it closer home, and that’s why this year we are taking DiamondXtra into every neighbourhood so that people can see the difference and share with friends,” Giles said.
Mrs Adaeze Umeh, Group Head, Consumer Banking, Access Bank, said over 2.5 million customers signed up to DiamondXtra account, and that the figure kept increasing on yearly basis.
“For season 13, even our women will be greatly represented in every quarlerly draw.
“We will be having about 10 of our women winning of which one person will have an opportunity of getting a shopping allowance of N100,000 for the next 12 months and nine others will get N300,000 each,” she said.
According to her, 14 people will win about N1 million each to pay their rents.
“The one customers advocated for is the opportunity to get the business grant and to make it closer to home.
“We have our clusters across all our 600 branches, so all the associations, markets, group of journalists can actually come together open DiamondXtra with minimum of N5,000 and participate in the draw,” Umeh said.
She added that new or existing customers could either open a DiamondXtra account in any of Access Bank branches across the country or fund their account with a minimum of N5,000 which will qualify them for the draw.
