Spotify, an online streaming platform, has announced Nigerian music star, Burna Boy, as the most exported artiste in the year 2024.
Its Head of Music, Sub-Saharan Africa, Phiona Okumu, disclosed this in a statement on Wednesday.
Okumu said according to “Spotify Wrapped 2024”, artistes like: Burna Boy, Ayra Starr, Rema, Tems, Omah Lay, Asake, Wizkid, Davido, Fireboy and Victony emerged the top ten most exported artistes on Spotify in the year 2024.
“Burna Boy’s global impact is undeniable. He’s Nigeria’s most-exported artiste and the only Nigerian in the UK’s Top 100.
“In a surprise twist, Young Jonn’s Jiggy Forever leads as the most-streamed album, followed by Asake’s Lungu Boy.
“Odumodu’s Eziokwu makes a comeback from last year, while Rema’s HEIS and Asake’s Work of Art also secured top spots, with the latter making a notable return.
“Rising global star and Spotify RADAR alumna, Ayra Starr is also making waves. She’s the top female artist in Nigeria, Ghana, and Kenya, the most-streamed Nigerian artist in Latin America, and the top Nigerian female artiste in Europe.
“Sharing stages with Coldplay and Chris Brown, she holds the record for the longest time on Spotify’s global chart, surpassing even Rema and Burna Boy,” she said.
She said the top 10 most streamed albums in Nigeria within the period under review were: Jiggy Forever by Young Jonn; Lungu Forever by Asake; Eziokwu by Odumodu Blvck; HEIS by Rema and Work of Art by Asake.
Okomu said others were: I Told Them by Burna Boy; The Year I Turned 21 by Ayra Starr; Boy Alone by Omah Lay; Mr Money With The Vibe by Asake and RNB by Ruger and Bnxn.
She also revealed the top ten most streamed local podcasts in Nigeria as: “Apostle Femi Lazarus” and “Success Addicted Podcast with the voice of Earl Nightingale; Napoleon Hill; Jim Rohn and many more”.
According to her, others are: The HonestBunch Podcast; Apostle Joshua Selman; Afro Latest Music; Cycasmotivation’s Podcast; KOINONIA with Apostle Joshua Selman; P.Daniel Olawande; I Said What I Said and ShxtsNGigs.
On Nigeria’s listening habits in the year 2024, Okumu noted that Nigeria’s love for homegrown talent has been clear, with a 146 per cent increase in local music consumption over the past year.
She said that Lagos, Port Harcourt, and Abuja were the top cities driving Nigeria’s music scene.
According to her, Religion and Spirituality; Lifestyle and Health; Business and Technology; Arts, Entertainment and Education remained the top growing podcast categories.
“Spotify users can now dive into their personalised 2024 Wrapped experience, exclusively on the Spotify mobile app.
“Premium users will enjoy a personalised playlist featuring music videos from their most-loved artistes of the year.
“Fans of Ayra Starr, Joeboy, Ladi Poe, Crayon, Magixx, and Bayanni are in for a treat, as these artistes share special messages directly within the Wrapped Experience,” she said.
