The Local Organising Committee (LOC) of the Africa Military Games, Abuja 2024 (AMGA2024) have announced renowned Nigerian music sensation and song writer, Olamide Gbenga Adedeji, alias Olamide Baddo as the official Brand Ambassador for the highly anticipated event holding from 18-30 November 2024 at the prestigious MKO Abiola Stadium, Abuja.
While unveiling the AMGA Ambassador at a colorful event held on Tuesday at the Lagos Continental Hotel, Chairman, AMGA 2024 LOC, Air Vice Marshal Abidemi Marquis said that the announcement of Olamide as AMGA2024 Brand Ambassador aligns with the LOC’s commitment to enhancing the event’s visibility, especially among young audiences across Africa.
He said that Olamide embodies the spirit of resilience, creativity, and unity that defines the Africa Military Games. “We are thrilled to welcome Olamide to the AMGA2024 family, with his influence, we believe he will not only raise awareness about the Games but also inspire a generation of Africans to celebrate our shared values and cultural heritage”, Marquis said.
Known for his groundbreaking contributions to African music and his powerful influence on pop culture, Olamide will play a central role in promoting the Games and inspiring Africans to rally behind the athletes who will be competing at the event.
Olamide, however, expressed his excitement at the opportunity to represent AMGA2024. “It’s an incredible honor to be part of such a significant event that unites our continent through sports and shared values”, “I look forward to using my voice to bring people together, celebrate our athletes, and promote the powerful message of unity that AMGA2024 represents.”
He acknowledged sacrifices made by the military and expressed pride in collaborating with them as part of a broader initiative aimed at involving the entertainment industry in fostering opportunities for youth.
He recalled how he had previously dedicated a song to the armed forces in 2016/2017 and hoped for further collaboration between society, entertainment industry, and the military which can create opportunities for the youth.
Scheduled to take place next week in Abuja, AMGA 2024 will bring together over 44 African nations, 2000 athletes both males and females in Abuja for an array of sporting events including; Badminton, Boxing, Basketball, Combat Swimming, Football, Golf, Judo, KickBoxing, Obstacle Crossing, Shooting, Squash, Table Tenis, Lawn Tenis, Teakwando, Volleyball, and Wrestling among other sporting activities, thus demonstrating how Sports Diplomacy can foster collaboration, strengthen partnership and build trust among the African nations.
As part of his role, Olamide will engage in promotional activities, including media appearances, social media campaigns, and on-ground activations. His involvement aims to generate widespread enthusiasm for the Games and build a lasting impact that goes beyond the event itself.
