African Business Magazine rates Glo among Africa’s six most-admired brands

A London-based magazine, African Business, has rated Globacom as one of the six most-admired brands on the African continent in 2014.
According to the rankings, Globacom polled a total Admiration Score of 345 to emerge as one of the six most valued brands on the continent, placing it far ahead of numerous multinational companies.
Globacom is the only Nigerian home-grown brand that made the top six. The rest are multi-nationals that have root in the US, Europe or South Africa.
A statement by the organisers jointly signed by the Valuation Director, Brand Finance Africa, Mr. Rupert Kemp, and TNS Global’s Karin Du Chenne stated that results of the polls were arrived at after an intensive, multifaceted consumer research and financial exercise.
“In the research phase, Brand Africa’s partner, TNS Global, the world’s largest information research firm, in partnership with Geopoll, the leading mobile survey platform with a database of nearly 200 million users in emerging markets, set out to identify the most admired local and global brands in Africa,” the organisers said in the statement.
The statement added that the survey was carried out in eight countries including Ghana, and Nigeria for West Africa, Kenya, Tanzania and Uganda for East Africa, DR Congo for Central Africa, and Mozambique and South Africa for Southern Africa.
“Collectively, these countries represent 51 per cent (477 million) of Sub-Saharan Africa population and 67 per cent ($1.065 trillion) of Africa’s GDP…Using Geopoll’s sophisticated mobile SMS technology for data collection, individuals aged 18 and older in these countries were asked to rank their top three ‘most admired global or local brands’ in order of first to third,” the organisers said.
According to them, the process yielded 8,600 brand mentions, representing over 2,800 brands as each responder provided a list of three brands each.
Subsequent analysis of the coded data and calculation of the scores of each brand by TNS provided the list of the top 100 most admired brands in Africa.
The table showed that Globacom was rated higher than hundreds of other established brands across many sectors of the economy on the continent.
Globacom, a charismatic brand is not a stranger to awards as it had won several local and international honours on account of its revolutionary and innovative products and services.
In 2014, Globacom was listed as one of the 10 Most Admired brands in Nigeria at the BusinessDay Nigeria’s Top 100 Most Respected Companies Awards event.
Earlier last year, Glo was similarly ranked amongst the Top Five Most Valuable Brands in Africa by the continent’s high profile publication, Brand Africa.
Globacom has been a trail-blazer in rolling out consumer-centric products and services. Globacom was the first network in Nigeria to launch Per Second Billing, Multimedia Messaging Service (MMS), 3G Plus, Blackberry service, Vehicle Tracking, Mobile Banking, Mobile Internet and Magic Plus, among others.
The network has also contributed to the economic growth of sub-Saharan Africa by providing gainful employment for thousands of people and by its active support and promotion of such sectors as entertainment and sports in all the countries it operates in.
It has also provided a solution to the internet bandwidth problem in West Africa through its multi-million dollar international submarine cable, Glo 1.
Globacom is the official integrated telecom partner of Manchester United in Nigeria, Ghana and Benin Republic. It is also the title sponsor of the annual Glo CAF Awards, the official telecoms partner of Nigerian Football Federation and Major Sponsor of the Nigerian National Teams.
Globacom is equally the Title Sponsor of the Nigerian Premier League, the Broadcast Sponsor of the English Premier League on DSTV and the sponsor of African Voices on CNN.