Dangote’s flour product thrills bakers

The newly launched All Purpose Flour by the Dangote Flour Mills has tremendously excited distributors and bakers, as they call it “finest and best performing flour.” 
 Bakers expressed their excitement on the affordability and multipurpose brand during the launch on Thursday in Kano.
The affordable price, they say, will enable them to make more profit in their businesses.
About 80 bakers where invited to a bakery where the One-Stop product was tested to ascertain its yield and value addition over other brands in the market.
Chairman of Association of Master Bakers and Caterers in Kano Alhaji Muazu Gidauniya said said he was elated by the new product that has already been tested by his members.
He added that the new product will not displace the old Bread Flour which has been used for years.
A popular distributor of Dangote Flour in Kano and Secretary-General of Masters Bakers, Kabiru Abdullahi, said he was optimistic that the product will move the market.
The new brand, popularly known as APF, is part of the company’s strategy to reward its customers and shore up market share in the country.
The APF is produced with “high quality wheat and designed to work for all your baked, fried or cooked flour products: Be it bread, gurasa, meat pie, egg rolls, puffpuff, chinchin and a range of others,” Executive Director, Commercial, Halima Aliko Dangote said.
The Executive Director added: “Some of you who attended this morning’s baking test have already testified about its performance. Some of the products that were baked this morning are here for you to see. It is now time to experience it yourselves. As the name implies, it can be used for bread, pastries – cakes, meat pies… and even fried snacks like puff puff, samosa, spring rolls etc. It is very versatile.”
Hundreds of bakers, distributors, dealers and retailers attended the unveiling of the All Purpose Flour.
The Dangote Flour Mills also unveiled a promo tagged: ‘My own don beta’ where dealers have the opportunity of winning a variety of prices.
Speaking, Regional Sales Manager Alhaji Nura Rabo said he was happy about the excitement the new brand has generated.
He said already distributors and sub-dealers were stampeding themselves to place order for the new product.