A content creator, Abdullahi Maina, says passion and consistence are key to staying relevant in the entertainment industry.
Maina, a comedian, food critic and chef, in an interview on Saturday in Lagos said content creators should be passionate about their craft to connect with the audience.
According to Maina, content creating has gone beyond just creating videos or designing graphics but engaging the audience in meaningful conversations.
“In order to stay relevant, a content creator must be consistent with his craft. This means staying true to topics they are passionate about.
“We should strive to create quality contents that resonate with our audience and keep them coming back for more.
“A content creator should also be versatile, willing to experiment with different types of content in order to keep things fresh and interesting.
“By combining consistency with passion, content creators can ensure that their work remains relevant over time and continue to engage their audience,” he said.
The comedian with about 12 million followers on TikTok, said he loves to put smile on people’s faces with his jokes and amusing skits.
“I am a multi-talented individual who is passionate about creativity and always looking for new ways to express my talents.
“I am also knowledgeable about different types of cuisine and can provide valuable recommendations for food lovers.
“For instance, food is something I am passionate about. No man hates food and there is more than enough food in this world to discover. As the world is diverse, the food world is too.
“As an entertainer, I’m able to utilize my knowledge and passion to captivate my audience and create an engaging atmosphere wherever I go,” he said.
Maina, who also has a YouTube channel where he talks about different types of foods, said content creators should embrace technology to make their work easy and also help them stay relevant.
“Content creators should also embrace technology, I mean AI has made my life easier from editing, planning and also creating scripts for me to use in a couple of my food blogs.
“Years from now, I will be making contents for my businesses. So, there is need to stay updated with new technologies that help reach and engage your audience,” he said.
Speaking on his challenges, Maina said he started creating contents in 2019 and had sometimes got racial attacks which he did not let bring him down.
”Hate only comes when success is sensed and I always try staying relevant by making people laugh and happy,” he said.
He further urged government to invest more in the creative industry so as to create more opportunities for creatives and also encourage those in the industry.
